If you have been thinking about being a writer anytime soon you know the essential nature of building a platform. And the easiest way to build a platform is to blog.
If you are here, I'm guessing you have one, but there are a few suggestions for how to make it better.
First - make sure your name is dominant, easily seen, main feature of the blog. Have a little about you and let people get to know you.
Second - make the blog easy to read. One thing that I have noticed about many writers is we have pretty significant screen time, and things that are cluttered, too colorful or confusing just get skipped. The blog needs to be clean, font in a nice easy to read color and big enough for people to read easily. Yellow fonts, regardless of the background color, tend to cause me really bad eye fatigue. I have not followed blogs just because of this.
Third - for the love of all that's holy, please, please, please get rid of the captcha - the word verification that you need people to type in to prove they are people. We are all time starved, writers or not, and taking the extra time to have to type in some hard to read ridiculous word to share thoughts is just frustrating. If you don't know if you have - ask. Your commentors will tell you really fast, and here's a great post about how to get rid of them by J. A. Bennett.
Fourth - and tying in with the first - your name is your brand. J.K. Rowling announced a new book idea which was a big deal because J.K. Rowling announced it. As you are jumping around, meeting and interacting with others, they need to see your name everywhere - comments, twitter, facebook.
Fifth - keep the posts short. Poignant, brilliant, funny - but short. Less than 500 words.
Blogging experts - any other quick and easy must haves? Blogging newbies - questions you aren't sure about? What makes you love the appearance of a blog, what keeps you coming back for more?